To be specific, sweet star shows that every girl is a twinkling star and can be lighted, have a splendid life; sweet heart indicates the good wish of girl for pure love and girls look forward to beautiful world with sweet minds sweet dream is symbolic of fantasy of beautiful future. From the perspectives of customers’ thinking, sweet star is a symbol of Etude girl with wisdom and full of charming, sweet heart stands for the beautiful minds with loving life and positive energy; and sweet dream is like a pumpkin cart with girls’ dreams. In a word, Etude House stands for the prospect of dreams and better future.
For the success of their mission, Etude already launched a new brand not only makeup collection but they come out with their own beauty products (Skin Care). It consists of toner, cream, eye care, serum, essence, emulsion, gel, mist, moisturizer and others. To make it more easier, Malaysia already launch Etude's website where can be very convenient for people especially ladies in Malaysia to purchase skin care products from Etude House Malaysia
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